For the brands this is a value-add to get increased sales and data insights into what marketing sources (outside traffic, paid traffic, etc), are driving the most revenue. Publisher Expansion has additional proprietary tech and data visualization that helps provide rich color and insights to the brands. We will provide a product list for you as a publisher to evaluate and include in affiliate content. The partner can monetize from both retailer and the brands - we will remit 3% against all matched sales from our product inventory.
Brand sizes range from digitally native consumer product brands to Fortune 500 companies that include thousands of SKU’s, and many companies in between. We are growing this list of SKU’s almost every day in both the US, and around the world to allow for global monetization.
No, given the no contact clause for both brands and publishers, our team manages non guaranteed content expectations for the brands. What we want to avoid for everyone is a situation where brands want to control or re-write content that your team has curated.
The match rate varies but the average range is 1-5% initially. If efforts are made this can increase by publisher actions on content updates and roadmap, and also increase daily as Publisher Expansion expands its pipeline of options of total SKU’s covered.